SANTA BARBARA, CA — FoodTools, a food equipment manufacturing company focused on portioning, has promoted baking industry veteran Sergio Caballero as its new Western North America regional sales manager.
Caballero’s two decades of FoodTools experience, along with his past few years working with commercial baking ovens and packaging lines, will bring a new level of food processing and baking business expertise to the company and its clients.
Caballero joined FoodTools in 1998 and was managing the Western North America sales territory when he departed in 2018. “It feels like I’m coming home,” Caballero said. “I’m looking forward to reconnecting and working together with bakery owners, purchasing departments and maintenance managers, many of whom I’ve known for years or even decades.”
FoodTools believes that Caballero’s additional experience with other commercial baking equipment lines will provide additional value to its Western North American customers, as he can be depended on for baking business advice in food portioning solutions and beyond.
“Spending a few years selling ovens and packaging machines has given me a broader view of the industry,” Caballero said. “I’m looking forward to not only helping our clients speed up their portioning process but also connecting them with companies and representatives around the food processing industry.”
Over the years, Caballero has been an active member in industry associations, including BEMA and the American Bakers Association (ABA), often being tapped to lead panel discussions during conferences or volunteer on special committees and working with the association board members.
Caballero can be contacted at (805)-453-9040 or sergioc@foodtools.com.
