OAKBROOK TERRACE, IL — As one of America’s most recognizable bakery brands, Sara Lee has been in business for more than 70 years. This year, the brand is celebrating the 85th birthday of its namesake and the daughter of founder Charles Lubin, Sara Lee.
Lubin transformed the baking industry by providing high-quality products in the country’s first fully automated, technology-driven bakery, naming the company after his daughter in 1949 when she was eight years old.
For her 85th birthday, the team at Sara Lee Frozen Bakery created a one-of-a-kind tribute using Sara Lee All Butter Pound Cake and Sara Lee Cheesecake. The two popular products have come to define the Sara Lee name and the brand’s 77-year heritage.
“Every detail of the cake was intentional because it reflected something bigger than just a cake,” said Johnni Rodgers, chief marketing officer of Sara Lee Frozen Bakery. “This celebration reflected our appreciation for the family behind the brand, our respect for Charles Lubin’s vision, and our pride in earning the privilege of representing the Sara Lee name every day.”
The celebration comes at a pivotal moment as Sara Lee Frozen Bakery enters its next phase under new leadership.
“There are moments that remind you why your work matters, and this was one of them,” said Pete Laport, CEO of Sara Lee Frozen Bakery. “We’re in an exciting period for Sara Lee Frozen Bakery, with tremendous momentum and a lot underway. As we write the next chapter of Sara Lee Frozen Bakery, we’re inspired by the values that have defined this brand for generations and are committed to carrying them forward for years to come.”
