HORSHAM, PA — Sara Lee Bread, producer of bread, buns, rolls and breakfast products, announced the latest addition to its lineup, Sara Lee White Bread Made with Veggies.
Each loaf is baked with the equivalent of one cup of vegetables, and is fortified with vitamins A, D and E. The bread is also free of artificial colors, flavors or high-fructose corn syrup.
With the same taste and texture as other Sara Lee products, the new loaf meets consumers demand for convenient nutrition products.
“We know that mealtime can be a battle with picky eaters and little ones that aren’t exactly in love with vegetables,” said Jinder Bhogal, senior brand manager at Sara Lee Bread. “We baked up the idea for our new Sara Lee White Bread Made with Veggies with families in mind to offer a deliciously unique option that’s new to the bread aisle.”
Sara Lee White Bread Made with Veggies is available in an 18 oz., 18-slice loaf and can be purchased at grocery stores and major food retailers nationwide for an SRP of $4.49.
