HORSHAM, PA — Sara Lee Artesano, a Bimbo Bakeries USA brand, has announced the launch of two new Sweet Loaf varieties, Cinnamon-Maple and Brown Sugar, in addition to a national “Sweet Escape” sweepstakes with a grand prize of $5,000.
The new sweet loaves are designed to be used for both sweet recipes such as French toast and savory sandwiches, to create a sweet and salty combination. Both flavors are available at grocery stores nationwide with a suggested retail price of $3.99.
From today through Nov. 6, Sara Lee fans can head to the bio section of the Sara Lee Bread Instagram account for a chance to win prizes. Fifty winners will receive coupons to enjoy the new Artesano Sweet Loaf varieties while 10 random winners will receive a $100 American Express gift card. The grand prize winner, which will be a deserving parent, guardian or caregiver, will win a $5,000 prize to honor their above-and-beyond efforts throughout the pandemic.
“Parenting comes in all shapes, sizes and varieties. Many of us are parents ourselves, so Sara Lee Bread understands the heightened stress that parents and caregivers have felt throughout the pandemic,” said Jinder Bhogal, brand manager at Sara Lee Bread. “We’ve listened to our fans and sought out new ways to brighten their days, raising the ordinary to extraordinary with Sara Lee Bread. We felt there was no better way to introduce our new varieties than by celebrating the efforts of parents and caregivers everywhere. We hope new flavors and sweepstakes not only elevate breakfast, lunch and snack time, but also provide an element of fun, joy and excitement to those who need it most.”
The new sweet flavors join the brand’s other artisan bread varieties including Original, Golden Wheat, Brioche and Potato. The brand also produces rolls and buns, and all of its bread products are made without artificial colors, flavors, preservatives or high-fructose corn syrup.
