RICHMOND, CA — Rubicon Bakers announced the appointment of Sebastian “Seb” Siethoff as CEO. He will succeed Andrew Stoloff and Leslie Crary, who purchased the business in 2009 and will continue to serve as members of the board.
“I’m honored to take on this role at Rubicon Bakers and Just Desserts and look forward to continuing the company’s mission as we serve our customers the most delicious baked goods on the market,” Siethoff said.
Siethoff joins Rubicon from Ball Corp. where he worked as a general manager. With over 20 years of experience in the food and beverage industry, he has also held roles at CSM Global Bakery Solutions, Wrigley, McDonald’s, Unilever and Johnson & Johnson.
“Seb brings a great blend of operational and marketing experience to Rubicon in the retail, foodservice and e-commerce channels,” Stoloff said. “He knows the baking space, as well as our customers and distributors from his prior experiences which will allow him to hit the ground running.”
Under Crary and Stoloff, growth within the company included a partnership with Trive Capital, the acquisition of Just Desserts and the development of several significant retail baking partnerships.
“This is an exciting time for Rubicon Bakers,” shared Chris Zugaro, partner at Trive Capital. “Andrew and Leslie have led this business from its infancy to a significant part of the retail baking space. Having a CEO with Seb’s experience will allow Rubicon to navigate its next phase of growth.”
