CHICAGO — Rademaker, a Netherlands-based global supplier of bakery automation equipment, announced the addition of Robert Craig as regional sales manager.

Craig brings 11 years of B2B sales experience and more than three years in the industrial food manufacturing space to the role. He specializes in developing strong, consultative relationships with a sharp focus on identifying effective and efficient solutions that meet customer needs.

“Robert brings a wealth of knowledge, dedication and passion to our organization,” Rademaker said via LinkedIn. “We’re excited to have someone with such integrity, insight and customer-first thinking on board.”

Craig’s addition to the sales team furthers the company’s initiatives to strengthen its position in the bakery equipment industry. Earlier this year, Rademaker announced a strategic partnership and international acquisition to aid these efforts.