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Joanie Spencer, editor-in-chief of Commercial Baking

Ritz embraces sunny vibes with latest cracker release

Ritz embraces sunny vibes with latest cracker release
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE PHOTO FROM RITZ
BY: Maddie Lambert

Maddie Lambert

EAST HANOVER, NJ — RITZ, a Mondelez International brand, launched a new flavor just in time for summer.

The limited-edition Sunkissed Crackers feature the same buttery, salty taste RITZ is known for, but with a golden baked, extra-toasted twist.

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“The RITZ brand has a bold innovation strategy focused on reaching today’s consumer,” said Steven Saenen, VP of marketing at RITZ. “We’re paying tribute to our delicious 90-year-old cracker and dialing up what consumers love in this iconic snack. We’ve modernized RITZ crackers to be baked to a crisp for the summer snacking season.”

The Mondelez brand encourages consumers to enjoy the summer with its Golden Summer Giveaway. For any RITZ purchase, consumers can enter to win $50,000 in addition to other summer-themed prizes, including coolers, beach towels, fanny packs and more.

RITZ Sunkissed Crackers are available at retailers nationwide at an SRP of $4.29.

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