Rich’s debuts new treats for quick-service operators

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Rich’s debuts new treats for quick-service operators

4 Sep 2025

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

BUFFALO, NY — Limited-service restaurants are in for a treat with the launch of Rich Products’ new Fully Finished Cinnamon Rolls and Our Specialty Treat Shop Microbite Donuts.

The thaw-and-serve baked goods provide convenient menu options for quick-service venues, appealing to consumers’ call for more on-the-go snacks.

“With our new cinnamon rolls and microbite donuts, operators can offer delicious, sweet bakery snacks that save on labor costs and preparation time,” said Alyssa Barrett, senior customer marketing manager for Rich Products.

The fully baked cinnamon rolls are available in two formats: iced and retail-ready in a clamshell, or on a 48-count bulk tray of 2.8-ounce unfinished rolls, with icing included separately for operators to elevate and customize with toppings. The sweet treats boast a shelf life of 365 days frozen and an extended ambient shelf life of 14 days.

“With a fresh-baked appearance, these snackable baked goods will catch a consumer’s eye and create an impulse purchase to drive sales.” — Alyssa Barrett | senior customer marketing manager | Rich Products

Rich’s Our Specialty Treat Shop Microbite Donuts are bite-sized yeast ring donuts with a variety of toppings. Operators can choose from four assortments, each containing three flavors, in clamshell packaging:

Classic: 76-ounce donuts topped with chocolate, maple and white icing with sprinkles.

Chocolate: 18-ounce donuts topped with white icing, chocolate drizzle and crushed cookie pieces; chocolate icing with sprinkles; and chocolate icing with white drizzle.

Berry: 18-ounce donuts covered with chocolate icing and raspberry drizzle, raspberry-flavored pink icing and sprinkles, and blueberry icing with raspberry drizzle.

Holiday: Limited-edition 18-ounce donuts topped with chocolate icing and peppermint flavor and drizzled with red cranberry-flavored icing; green icing with a red cranberry-flavored drizzle; and red cranberry-flavored icing topped with a green drizzle and white sprinkles.

The bite-sized donuts come in a dozen per clamshell with a dozen clamshells per case. They have a shelf life of 240 days frozen and 5-7 days ambient.

“With a fresh-baked appearance, these snackable baked goods will catch a consumer’s eye and create an impulse purchase to drive sales,” Barrett said.

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