BUFFALO, NY — Rich Products (Rich’s) is collaborating with Funfetti, a Hometown Food Co. brand, to expand its creative dessert solutions lineup for in-store bakeries (ISBs) with a new Funfetti 5-inch Uniced Round Cake Layer.
“We’re thrilled to expand our portfolio of Funfetti products, bringing new offerings to market that will help in-store bakeries drive excitement among consumers,” said Alvino Battistoni, VP of ISB&D Direct Chains at Rich Products. “We know consumers love the Funfetti brand — it’s fun, versatile and nostalgic. This cake layer delivers on that brand sentiment, while giving bakeries a canvas to create unique, custom desserts without the added labor, time or cost.”