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Joanie Spencer, editor-in-chief of Commercial Baking

Rich Products and Funfetti generate possibilities for ISBs

Rich Products and Funfetti create possibilities for in-store bakeries
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM RICH PRODUCTS
BY: Lily Cota

Lily Cota

BUFFALO, NY — Rich Products (Rich’s) is collaborating with Funfetti, a Hometown Food Co. brand, to expand its creative dessert solutions lineup for in-store bakeries (ISBs) with a new Funfetti 5-inch Uniced Round Cake Layer.

“We’re thrilled to expand our portfolio of Funfetti products, bringing new offerings to market that will help in-store bakeries drive excitement among consumers,” said Alvino Battistoni, VP of ISB&D Direct Chains at Rich Products. “We know consumers love the Funfetti brand — it’s fun, versatile and nostalgic. This cake layer delivers on that brand sentiment, while giving bakeries a canvas to create unique, custom desserts without the added labor, time or cost.”

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The cake is designed to help bakeries deliver custom creations for any occasion. It boasts a shelf life of 365 days frozen and five days refrigerated, offering convenience and quality.

Rich’s portfolio of Funfetti products was introduced in 2024 as the first and only line of Funfetti dessert solutions for ISBs and the only fully finished Funfetti products on the market. The portfolio helps bakers cut down on time, labor and cost with a variety of offerings, including:

  • Rich’s Funfetti Ice Cream Cake: A round cake design that serves up to nine people and is made with birthday cake-flavored vanilla ice cream, classic Funfetti cake, whipped icing and colorful sprinkles.
  • Rich’s Funfetti Celebration Cake: A quarter-sheet white cake loaded with colorful candy bits and topped with buttercream icing and sprinkles.
  • Rich’s Funfetti Cheesecake: Packed with birthday cake flavor and colorful candy bits on top of a rich graham cracker crust and drizzled with decorative white icing. Available as individually wrapped 3.25-ounce slices.
  • Rich’s Funfetti Cookie Cake: A fully baked, personalized 9-inch message cookie with colorful candy bits and a birthday cake flavor.
  • Rich’s Funfetti Cake Parfait Cups: Grab-and-go white cake with colorful candy bits, topped with icing and sprinkles.
  • Rich’s Funfetti Bettercreme: Made with Rich’s Bettercreme whipped icing, featuring vanilla flavor and Funfetti sprinkles.

“At Funfetti, our goal is to help bring joy to families by transforming everyday moments into celebrations,” said Dan Anglemyer, COO of Hometown Food. “Rich’s shares our passion for innovation, celebration and quality, offering strong industry leadership and a diverse portfolio of creative solutions. Together, we’re excited to create more special moments for families through our partnership.”

All products are available online for ISBs.

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