BATTLE CREEK, MI — Kellogg’s is giving consumers a new spin on its classic marshmallow cereal treat with Rice Krispies Treats Homestyle Cinnamon Sugar.
“This is the first-ever cinnamon sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of Homestyle bars,” said Heidi Ray, senior director of brand marketing for Kellogg’s Portable Wholesome Snacks.
This is the third flavor variety of the sweets, following Original and Chocolate. This product type is 50% larger than the standard Rice Krispies Treats and has extra marshmallows to give consumers that made-from-home feel with the convenience of a prepackaged snack.
“Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite,” Ray said.
With a suggested retail price of $3.99 for a six-bar box or $5.24 for a 12-bar box, this product is now available at grocery stores nationwide.
