CHICAGO — Kellanova’s Rice Krispies Treats are getting an elevated twist with the launch of an all-new Bliss bars line. For the first time, the marshmallow treat will feature sweet and salty toppings in a multi-textural format.
Rice Krispies Treats Bliss bars are available in two flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. The new products feature semi-sweet chocolate chunks, caramel-flavored chips and candied sea salt pretzels.
“The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations,” said Danielle Rappoport, brand director for Rice Krispies Treats. “More and more, we’re seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes.”
Starting in April, Kellanova’s Rice Krispies Treats Bliss bars will hit snack aisles nationwide in a 6-count box for an SRP of $3.99. The two flavors will be the first of future product launches for the new Rice Krispies line.
