COLLEGEDALE, TN — The new year signals a time of reflection and refreshment, and this rings especially true for Sunbelt Bakery. The McKee Foods brand announced an identity refresh, complete with updated packaging across its product line.

The new look reflects Sunbelt’s bright aesthetic while emphasizing its reputation as a long-term shelf staple. With a modernized design, updated visuals and a new tagline — “The tastiest flavors under the sun” — the brand refresh brings added shelf appeal and reinforces its commitment to wholesome snacks.

“Our new packaging shines a light on what Sunbelt Bakery has always stood for — great taste and high quality,” said Aaron DeLaughter, associate brand manager of Sunbelt Bakery. “While we’ve added a ‘new shine outside,’ consumers can rest assured it’s the ‘same Sunbelt inside.’”

The refreshed packaging will roll out across its full product assortment, including its chewy granola bars, soft-baked bars and collection of seasonal offerings.

Sunbelt’s redesign will continue rolling out nationwide this month.