RBS expands customer care, sales leadership

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RBS expands customer care, sales leadership

19 Mar 2026

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

ROBESONIA, PA — Reading Bakery Systems (RBS), a global provider of bakery and snack solutions, is strengthening its customer support and sales leadership across Europe and the Middle East (EMEA). This includes key additions and transitions that will enhance customer care, product lines and regional sales support.

As part of this initiative, Andrew Walker has joined RBS as customer care manager, EMEA, reporting to Mike Palumbo, director of customer care. Walker brings extensive experience in customer support leadership, technical field operations and aftermarket growth across Europe. In this role, he will lead regional efforts to strengthen service responsiveness and parts support, expanding modernization and retrofit initiatives across RBS’s growing installed base.

“Expanding our customer care presence in Europe is a critical step in delivering the level of service and long-term partnership our customers expect from RBS,” Palumbo said. “Andrew’s experience and leadership will play an important role as we build a world-class global customer care organization.”

Additionally, David Welch has been promoted to director, biscuit, cookie and cracker product line. In this role, Welch will lead technical sales strategy and product line development for RBS’s biscuit, cookie and cracker systems. He will work closely with global sales teams and lead value engineering initiatives to enhance competitiveness, improve standardization and drive long-term product performance.

“With a growing installed base and increasing demand for flexibility, performance and sustainability, our customers expect more than equipment; they expect a long-term partner.” — Mike Palumbo | director of customer care | Reading Bakery Systems

To support continued growth in the region, Marcus Hofmann has joined RBS as sales manager, Europe, succeeding Welch. Hofmann brings extensive experience in industrial bakery equipment sales and project management, including turnkey line development, technical sales and customer project leadership. His background includes leadership roles with MIWE, Heuft Industry, König and Fritsch Bakery Systems.

“Marcus brings deep technical knowledge, strong customer relationships, and valuable experience managing complex bakery system projects,” said Joe Pocevicius, sales director, EMEA. “He will play a key role in supporting our customers across Europe and growing our presence in the region.”

These organizational changes reflect RBS’s ongoing investment in strengthening its global team and enhancing customer support throughout the full lifecycle of its systems.

“With a growing installed base and increasing demand for flexibility, performance and sustainability, our customers expect more than equipment; they expect a long-term partner,” Palumbo said. “These leadership additions ensure we are positioned to deliver that level of support across Europe and beyond.”