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NEW YORK — Pure Protein, a protein bar brand in 1440 Foods’ lifestyle nutrition portfolio, extended its lineup with the addition of Sundae Cone and Brookie flavors. The gluten-free, high-protein bars offer 19 grams of protein and less than 190 calories per serving.

“Over the past few years, the Pure Protein team has really stepped up our flavor game, as seen by the massive success of our Galactic Brownie protein bar that we launched last year,” said Luc LaGasse, brand manager at 1440 Foods. “We’re so excited to debut two new game-changing flavors in the market, Sundae Cone and Brookie, that taste unlike any protein bar you’ve ever had, and are delicious, better-for-you alternatives to those tempting sweet treats.”

Pure Protein will roll out its savory snack lineup featuring Popped Crisps in flavors such as Sour Cream and Onion, Hickory Barbecue, and Sweet Chili. The Popped Crisps are non-GMO and gluten-free.

The 1440 Foods brand also debuted two new flavors of its plant-based Nut Bars: Peanut Butter Dark Chocolate and Caramel Almond Sea Salt.

The Sundae Cone and Brookie Protein Bars, Nut Bars, and Popped Crisps are now available for purchase at Walmart stores nationwide and on the Pure Protein website.

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