Protein hits iconic PepsiCo Foods brand

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Protein hits iconic PepsiCo Foods brand

6 Mar 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

PLANO, TX — Protein is everywhere, and Doritos wants in on the action. The PepsiCo brand announced a new take on its classic chips: Doritos Protein.

“The launch of Doritos Protein marks our strategic expansion into the protein snack category,” said Hernán Tantardini, chief marketing officer at PepsiCo Foods. “We’re elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods. This innovation underscores PepsiCo Foods’ commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients.”

Designed for consumers looking for more out of salty snacks, the products are available in two flavors: Nacho Cheese and Sweet & Tangy BBQ.

“This innovation underscores PepsiCo Foods’ commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients.” — Hernán Tantardini | chief marketing officer | PepsiCo Foods

“Doritos is synonymous with bold flavor and iconic crunch, two attributes that our fans know and love,” said Jess Spaulding, VP of marketing at PepsiCo Foods. “When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein.”

Doritos Protein is made with casein — a dairy-based protein — and no artificial colors or flavors.

The new snacks feature 10 grams of protein per ounce, and a single-serve bag will be available later this year, each with 17 grams of protein. Doritos Protein will come in two sizes: 7 ounces for an SRP of $4.89 and 12.75 ounces for an SRP of $7.39.

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