Product, package refresh signal snack brand’s growth

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Product, package refresh signal snack brand’s growth

16 Dec 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

NEW YORK — Byte’m Brownie Bites, an emerging snack brand known for its crispy-edged, fudge-centered brownies, announced a full brand relaunch and expanded distribution into more than 500 retail doors.

Byte’m’s updated product line — which includes Classic, Cookies N’ Cream, and S’mores flavors — now features improved sizing and ingredient ratios designed to deliver an elevated brownie in a more portable, everyday format. The brand’s redesigned packaging introduces a bright, flavor-specific visual system to strengthen shelf visibility and support stronger merchandising at scale.

“Our objective with this relaunch was to build clarity around who we are as a brand while elevating the product itself,” said Jacob Tubis, co-founder of Byte’m’s. “We focused on packaging that performs better on the shelf and formulations that directly reflect feedback from buyers and consumers.”

Since its debut in early 2025, Byte’m has seen rapid retail uptake and has since expanded its manufacturing capacity with an additional production line to support national distribution in channels including grocery, specialty and mass market.

“This update reflects the work happening behind the scenes across production, retail and consumer insight,” said Jack Davis, co-founder of Byte’m’s. “Increasing consistency, improving flavor delineation and expanding capacity were all essential as we move toward wider national distribution.”

The refreshed packaging and upgraded formulations will begin shipping to retailers this month, with full national availability expected in Q1 2026.

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