For instance, everyone meets twice a week in the main building to start the day with a team huddle, providing updates that allow everyone to be in the know about what’s happening with the business and the operation. It’s also a chance to give shoutouts for wins and other achievements. Even with 150 employees in three buildings, the culture reflects the brand ethos: accepting, open and joyful.

That vibe is present in the huddles, but it continues throughout the day, whether it’s the yacht rock playing in the mixing room or people sporting Killer Brownie’s “Caramel Drippin’” T-shirts.

And then there are Brownie Points, the system where any team member can call out anyone doing anything well. Brownie Points are read aloud at monthly town halls, but so many come in that they’re usually capped at 50 for the sake of time. Then they’re all posted on a billboard in the production breakroom each month.

A brand like this isn’t built without someone wanting to scoop it up. Over the past few years, Killer Brownie has had its share of acquisition offers … but the company has remained steadfast in its values-driven intention for the future. Killer Brownie — and its culture — were built to last.

This story has been adapted from the February | Q1 2025 issue of Commercial Baking. Read the full story in the digital edition here.