Pop-Tarts squashes summer with return of Pumpkin Pie

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Pop-Tarts squashes summer with return of Pumpkin Pie

29 Jul 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

CHICAGO — The summer heat may be toasting a majority of the US, but Pop-Tarts is already all-in on fall with the return of a consumer-favorite seasonal product.

The Kellanova brand brought back its Frosted Pumpkin Pie limited-time offer, featuring a pumpkin pie-flavored filling and a sweet frosting on top, mimicking the autumnal classic.

Pop-Tarts Frosted Pumpkin Pie is available at retailers nationwide at an SRP of $3.98 per 8-count box.

Earlier this summer, the brand leaned into the value of cross-market collaborations with the revival of its Frosted Blue Raspberry flavor in partnership with Marvel Studios. Pop-Tarts is no stranger to collaborating with other food brands either. Previous partnerships include Apple Jacks cereal and Tajin.