CHICAGO — Crossing markets through innovative collaborations sparks consumer interest and builds brand loyalty, especially when bringing back a popular flavor variety.
Pop-Tarts, Kellanova’s toaster pastry brand, is venturing into the Marvel Cinematic Universe (MCU) by partnering with Marvel Studios on pastries inspired by the upcoming film, The Fantastic Four: First Steps.
In celebration of the new movie, Pop-Tarts is reviving its Frosted Blue Raspberry flavor after a six-year hiatus. Each pastry features one of eight unique frosting designs inspired by the superhero team and their powers.
“The Pop-Tarts and Marvel Studios’ The Fantastic Four: First Steps collaboration is a celebration of our shared 1960s origins,” said Leslie Serro, VP of marketing for Pop-Tarts. “There’s no better way to welcome everyone’s favorite, blue-suited superhero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry — Pop-Tarts Frosted Blue Raspberry — back on shelves for the first time since 2019, and just in time for this summer’s must-see movie.”
Consumers can find the limited-edition Pop-Tarts Frosted Blue Raspberry and specially marked Pop-Tarts Frosted Strawberry toaster pastries exclusively at Walmart for an SRP of $3.89 per 8-count box.
