MISSISSAUGA, ON — Pop-Tarts is elevating gingerbread house competitions with the release of its new winter-themed flavor.
The new Frosted Gingerbread flavor captures the essence of the holidays with its sweet vanilla frosting and nine festive holiday prints.
While consumers have the choice of toasting and eating the toaster pastries as is, they can also use the Pop-Tarts to build a new kind of gingerbread house through the #PopTartsHolidayHouse challenge.
To inspire consumers to get creative, Pop-Tarts partnered with twin sisters Jenna Rae Hutchinson and Ashley Kosowan, co-owners of Jenna Rae Cakes. The pair created a gingerbread house utilizing the seasonal toaster pastry flavor with their own unique style and shared it on their Instagram to inspire others to try to build one themselves.
“We love to bake, but we are also moms to small children so we know how hectic the holidays – and every day – can be,” Hutchinson said. “Using Pop-Tarts to create a gingerbread house is a super easy, user-friendly hack that ensures you can enjoy this traditional activity with your little ones.”
The Pop-Tarts Frosted Gingerbread flavor toaster pastries are available for purchase for a limited-time in 12-count boxes at retail stores.
