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Pizza-inspired flavor remixes Cheddies portfolio

Box of Pizza-flavored Cheddies with graffiti brick background
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

AUSTIN, TX — Snack brand Cheddies is growing its product lineup with a new Pizza flavor.

This variety was created by Steve Aoki, chief snacking officer for the brand and Grammy-nominated DJ and producer. The new flavor was inspired by Aoki’s Pizzaoki restaurant. In addition to Cheddies’ classic cheddar crunch, the cracker is seasoned with tomato, oregano, basil and garlic.

“Pizza is something we all grew up on,” Aoki said. “Bringing that comfort into Cheddies is next-level for me. This flavor is bold, nostalgic and better-for-you — everything I love about food and culture in one snack.”

As with other offerings in the Cheddies lineup, the better-for-you crackers are made with cheddar made from regenerative dairy farms and 100% avocado oil. Each serving delivers 6 grams of protein.

“This snack is a serious game-changer,” said Jack Hutchins, president of Cheddies. “Our mission has always been simple: real ingredients, better snacks. Pizza is one of the most loved foods in the world, and expanding our lineup with Steve Aoki brings exciting energy and growth potential. This is just the beginning.”

Pizza-flavored Cheddies come in 4.2-ounce boxes, available exclusively at Whole Foods Market stores across the US.

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