PURCHASE, NY and AUSTIN, TX — PepsiCo announced its completed acquisition of Mexican American food brand Siete Foods for $1.2 billion.
The transaction was initially announced in fall 2024. With this move, Siete Foods joins other acquired brands such as Stacy’s Pita Chips.
“We’re committed to transforming our portfolio to include more positive choices that meet consumer demand for convenient and delicious products,” said Steven Williams, CEO of PepsiCo North America. “We love the Siete brand for the same reason so many loyal consumers do and are dedicated to preserving its special attributes while making the brand more widely available and accessible on a broader scale.”
Founded in 2014 by the Garza family, Siete Foods has grown almond flour tortillas to an array of offerings, including tortilla chips and Mexican cookies with a footprint of more than 40,000 retailers.
“Today marks a defining moment in Siete’s journey and an exciting chapter of growth and expansion for our brand,” said Miguel Garza, CEO and co-founder of Siete Foods. “When our family founded Siete 10 years ago, it was with a heartfelt mission: to share the beauty of our Mexican-American heritage and Latino culture with the world, creating foods that everyone can enjoy, love and feel connected to. The overwhelming support and passion we’ve seen — from the love for our products to the celebration of this milestone for Latino entrepreneurship — have profoundly inspired us. As we join PepsiCo, my family and I are committed to honoring, amplifying and continuing to build the Siete brand and welcoming even more people to join us at the table.”
