PURCHASE, NY — Bringing together three of its powerhouse brands — Doritos, Gatorade and Sting Energy — PepsiCo announced a global partnership with Mercedes-AMG Petronas Formula 1 (F1) Team, beginning in 2026.

The alliance builds on PepsiCo’s existing F1 relationship announced earlier this year, positioning it at the center of the sport’s global momentum.

“This partnership unites performance, energy and flavor under one banner — connecting three of PepsiCo’s most iconic brands with the world’s most successful Formula 1 team,” said Eugene Willemsen, CEO, International Beverages, PepsiCo. “Partnering with Mercedes-AMG Petronas F1 Team reflects our shared commitment to performance, innovation and excellence — values that define both our organizations.”

Together, Doritos and Mercedes-AMG Petronas F1 will provide consumers with a high-impact experience for the chip brand, leveraging its reputation as a snacking staple to activate the partnership on a global scale.

“Welcoming a company with a portfolio as strong as PepsiCo’s into our partner ecosystem is another sign of the strength of our team and our sport,” said Toto Wolff, team principal and CEO, Mercedes-AMG Petronas F1 Team. “As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade’s expertise in sports science, Sting’s youthful energy and Doritos’ cultural relevance each bring something unique. Together, they create a partnership that not only supports our team’s performance but also enhances the experience for our fans around the world.”