CAMDEN, NJ — In anticipation of the Thanksgiving holiday, Pepperidge Farm launched its new Farmhouse Stuffing Seasoned Rolls.
Inspired by the traditional flavor profiles of holiday stuffing, Pepperidge Farm’s new rolls feature notes of sage and onion.
“As we head into fall, demand for our Pepperidge Farm rolls start ramping up,” said Ama Auwarter, VP of bakery marketing at Campbell Snacks. “With that in mind, we thought it was a perfect time to introduce our newest innovation that captures the quintessential flavors of the holidays in every bite.”
With the brand’s increased dinner roll sales during the holiday season, Pepperidge Farm’s stuffing unit sales also experience an abrupt incline, with 79% of last year’s sales occurring in November and December. These findings paved the way for the brand to combine two seasonal consumer favorites into one product.
Pepperidge Farm Farmhouse Stuffing Seasoned Rolls join the Brioche and Hearty White rolls in the product lineup. The new offering is available in a 12-count package for an SRP of $4.99 at retailers nationwide for a limited time.
