COEUR D’ALENE, ID — Following a successful partnership and launch with Hormel Foods’ SKIPPY peanut butter brand, snack brand Genius Gourmet is building on the momentum of its newest snacks and the protein-powered trends guiding the way.
“The response to the SKIPPY-inspired items has been incredibly encouraging,” said Lance Rankin, CEO of Genius Gourmet. “What we’re seeing now is validation: expanded distribution, strong retail engagement, and real traction across both grocery and convenience.”
Launching into H-E-B and Central Market stores, the protein bars are meeting consumer demand for convenient snacks packed with desirable attributes.
The bar lineup includes:
In parallel, Genius Gourmet is also accelerating growth in the c-store channel through expanding its partnership with EG America to provide even more on-the-go options.
“This phase is about momentum,” said Pete Vas Dias, president of Genius Gourmet. “Expanded placement at H-E-B and Central Market, combined with partnering with EG America across all banners totaling over 1,000 stores, reflects where today’s consumer is headed.”
