ST. LOUIS — Panera Bread announced an elevated line of packaging for grocery products and several additions to its grocery portfolio.
Panera’s new packaging has been updated to feature the company’s up-to-date brand elements including the prominent logo and identifiable green to help customers recognize the brand’s products.
“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” said Zach Soolman, Panera’s VP and general manager of CPG. “Our new look and feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”
The refurbished packaging, designed by LAM Design, and the original Panera products at grocery will be featured in the retail brand’s new fall campaign ‘Pairs Well With,’ created in partnership with Advantage United Commerce.
Panera’s grocery products have been expanded over the past year nationally and in select regional markets to introduce seven new products including three bakery products: bagels, Garlic Demi Baguette, and English muffins.
The Garlic Demi Baguette is the only bakery item from the lineup available nationwide. English muffins, a new category for the company, can be found in Northeast grocers, whereas the bagels — available in Plain, Everything and Cinnamon Swirl — can be found in select regions.
All Panera grocery items are made with clean ingredients and are free from artificial preservatives, sweeteners flavors and colors from artificial sources.
