Packaging revamp aligns Bobo’s with consumer needs

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Packaging revamp aligns Bobo’s with consumer needs

12 Mar 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

LOVELAND, CO — For the first time since 2016, Bobo’s is shaking up its products with new flavors, an updated packaging design and an increase of baked goods per box.

The oat snack brand is debuting a new high-impact visual system for its assorted offerings, balancing Bobo’s origin with a modern refresh. This new look includes an updated depiction of the Bobo character as a smaller circular badge mark; a bright sky-blue base color; a clearer, more centered product name and typography; and distinct callouts to key attributes and product certification

“Our new look reflects who Bobo’s is today: confident, joyful and built to stand out,” said Henry Hughes, EVP of marketing for Bobo’s. “This redesign puts our product front and center, with bold, high-impact food photography that showcases the quality and craftsmanship of our delicious snacks that set us apart in the category.”

Bobo’s is upping the amount of PB&Js and Oat Bites per standard box to meet consumer purchase behavior. Beginning in April, multipacks of PB&Js will go from four to five per box, while Oat Bites will grow in quantity from 5- to 6-count packages, including a callout about the increased amount on the front-of-package. Expanded distribution of these new sizes will continue throughout Q2 nationwide.

“We’ve preserved the heart of our brand while creating a stronger, more cohesive presence at shelf and across every retail channel,” Hughes said.

Bobo’s is also expanding both PB&Js and Oat Bites by one flavor each. The former will now be available in Raspberry PB&J, and the latter will include a new Cherry Pie variety.

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