PARSIPPANY, NJ — Ortega — a B&G Foods brand known for its taco shells, taco kits, Mexican seasonings and more — announced the launch of Cheez-It Flavored Taco Shells. The new product combines the classic cheese flavor behind Kellanova’s Cheez-It with Ortega’s hard taco shell crunch.

“We’ve always believed that taco night should be anything but ordinary,” said Chris Kirwin, brand director of B&G Foods. “With the Ortega Cheez-It Flavored Taco Shell, we’ve created a delicious shell that’s not just a vessel for the inside of a taco, but a flavor experience in itself that taco and snack enthusiasts alike will love.”

Ortega Cheez-It Flavored Taco Shells are available at Target and select retailers nationwide. Expanded distribution that includes additional grocery stores will follow in the coming months.

Cheez-It has recently been making moves with its strategic collaborations, including its partnership with frozen pizza producer Palermo Villa, Inc., and its cross-market collab with TV celebrity Phaedra Parks.