Oreo program delivers grants across Canada

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Oreo program delivers grants across Canada

13 Jan 2026

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

TORONTO — In an effort to make hockey more accessible to youth in Canada — while also heightening brand awareness and expanding philanthropic efforts — OREO and the National Hockey League Players’ Association (NHLPA) announced the second year of the “OREO Stay Playful for All” program, delivering a total of $400,000 in donations.

The Mondelez International brand is encouraging youth hockey organizations to enter for a chance to be one of 14 recipients of new hockey equipment grants from OREO and the NHLPA Goals & Dreams.

NHL players Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki, along with Professional Women’s Hockey League stars Sarah Nurse and Marie-Philip Poulin will return as program ambassadors this year.

“We’re proud to continue our partnership with NHLPA and NHLPA Goals & Dreams for the second year to help give more kids access to hockey,” said Sonia Bongiorno, Canada team lead, partnerships and scale activations, and shopper marketing, Mondelez Canada. “At OREO, we know the importance of staying playful and this program invests in that spirit of play by bringing more kids into the beloved sport and supporting youth from local communities from coast to coast.”

OREO will expand its impact in 2026, committing an additional $100,000 total to the Montreal Canadiens Children’s Foundation and MLSE Foundation, which will be matched by the Montreal Canadiens and Toronto Maple Leafs. The $200,000 worth of donations will be distributed to local youth hockey programs.

“The NHLPA is thrilled to continue our partnership with Mondelez Canada with the ‘OREO Stay Playful for All’ campaign,” said Devin Smith, senior director, marketing and player marketing. “Having Nick, Quinn, William and Zach, as well as Sarah and Marie-Philip, play such integral roles in this process of encouraging kids across Canada to stay playful is a perfect fit for the players and NHLPA Goals & Dreams.”

Through March 27, Canadian consumers can enter youth hockey teams in their communities for a chance to receive new hockey equipment grants. Recipients will be selected and announced in April.

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