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OREO outlines 2025 innovations

Various Oreo packs
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Annie Hollon

Annie Hollon

EAST HANOVER, NJ — OREO, a cookie brand under the Mondelez International umbrella, announced its new offerings ahead of the new year.

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The new additions will kick off on Dec. 26 with the release of OREO Game Day packs, available while supplies last. The limited-edition product elevates the signature cookie with five distinct football-themed embossments.

Along with the LTO, OREO is also introducing four new permanent additions to its portfolio starting Jan. 3.

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OREO Loaded takes the classic Mega Stuf offering to a new level with OREO cookie piece inclusions. On the opposite end of the thickness scale, OREO Irish Creme Thins will roll out nationwide featuring an Irish creme-flavored filling. For on-the-go occasions, OREO Minis Peanut Butter cookies offer consumers a bite-sized taste of the traditional cookie with a peanut butter creme filling. In the new year, Golden OREO Cakesters — which include two golden snack cakes with a creme filling — will make a permanent return.

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At the start of 2024, OREO debuted three products, including Peanut Butter Cakesters, Black & White cookies and gluten-free Golden OREO.

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