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Opinion: Making the Moment

Opinion: Making the Moment
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Erin Ball

Erin Ball

This column is part of our The Last Word series, which invites noted professionals to provide closing thoughts at the end of each issue of Commercial Baking. See the full issue here.

KANSAS CITY, MO — If you’ve read to the end of this magazine, you’re probably already onboard Team Grain Foods. You may be a baker, a miller or a supplier … but you’re part of an army of grain foods promoters and protectors. You might also be looking for some encouragement, perhaps someone to tell you that the work you’re doing is important — even essential — to feeding and nourishing America.

I am here to be that voice. I write to thank you for making and standing behind nutritious products that American families can afford and access. And I’m here to thank you for enabling the manufacture of products consumers love. Thank you for sliced bread, English muffins, pasta, tortillas and so many other hero foods in the American diet.

While you bring food to American tables, the Grain Foods Foundation has been working to inspire confi­dence and give consumers the facts they need to choose grain foods. We’re convincing consumers that these foods fit into meaningful, everyday moments: from on-the-go breakfasts to daytime snacks to family dinners.

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We connect the narratives around hero foods to science, illustrating how they bring balance, nutrition and enjoyment to the meals we already love. Whether it’s protein-packed eggs on an English muffin, a PB&J that wouldn’t be itself without the bread or warm tortillas that turn a regular Tuesday into taco night, grain foods bring both nourishment and joy to daily meal moments.

Wherever you sit at the industry table, our collective opportunity is to be unified voices of affirmation, clarity and permission. The current conversation at all levels is about more than just one food on the plate; it’s about trusting the entire supply chain that stocks grocery shelves and consumer pantries. It’s about transpar­ency and educating consumers about our products and how they are made.

We have a proactive, positive and nourishing message: Grain foods make the moment. The products you make are essential to American families’ overall well­ness. Grain foods support healthy lifestyles and are indispensable to everyday moments and meals that matter across generational boundaries.

We, as an industry, are in this together, and we must come to the table on behalf of grain foods with positive, permission-giving messaging for the whole category. We’ve set that table for you with messages of affirmation, clarity and confidence. And together we can stand as advocates, mobilized by the fact that grain foods do, in fact, make the moment.

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