This column is part of our Last Word series, which invites noted professionals to provide closing thoughts at the end of each issue of Commercial Baking. See the full issue here.
KANSAS CITY, MO — The Wheat Foods Council (WFC) recently celebrated 50 years of educational and nutritional programs aimed to increase the demand for wheat foods, correct misinformation and debunk fad diets. Today, WFC uniquely remains an organization whose membership encompasses the entire wheat foods value chain, including state wheat commissions and associations, millers, bakers, ingredient and life science companies, and others working together to increase demand for wheat foods and enhance the business environment for everyone.