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Opinion: A Beautiful Chapter

Bill Quigg headshot and More Than a Bakery and Richmond Baking logos
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Bill Quigg

Bill Quigg

This column is part of our The Last Word series, which invites noted professionals to provide closing thoughts at the end of each issue of Commercial Baking. See the full issue here.

KANSAS CITY, MO — Author Bob Goff once said, “Embrace uncertainty. Some of the most beautiful chapters in our lives won’t have a title until much later.”

Today, the United States and the commercial baking industry are in a period of uncertainty. Our industry is navigating an environment marked by unpredict­able tariffs, fast-evolving consumer expectations and continued workforce challenges … all while remaining steadfast in our commitment to deliver a variety of delicious and safe products for our fellow Americans.

This isn’t the first time our industry has weathered formidable challenges, from global conflicts to ingre­dient shortages and labor market uncertainties. Each of these trials has shaped us to reinforce our resilience, strengthen our industry and deepen our commitment to feeding the communities across our great nation.

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This time of uncertainty and change provides a unique opportunity for our industry to collaborate for the betterment of our country and the world. By working with our associations and industry stake­holders, we can strengthen the entire industry. From the dedicated farmers growing our ingredients and the equipment manufacturers constantly innovating to improve our processes, to the nearly 800,000 Americans employed in our bakeries — including the tireless delivery drivers making sure our prod­ucts are fresh for the consumers at their local stores — we all work together to provide nourishment to millions of people.

These opportunities can happen in dozens of differ­ent ways. Most notably is the largest baking indus­try trade show in the Western Hemisphere, IBIE in Las Vegas this September. There are myriad other association conventions and meetings, including the American Bakers Association Convention (which I’ll proudly admit holds a special place in my heart), among many others.

If we come together in the spirit of trust, commu­nication and shared purpose, we will not only strengthen our industry but also support our country. And when that happens, I believe this chapter in our history will be remembered with a fitting title: “The baking industry united to nourish a nation and shape a better world.”

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