PITTSBURGH — Demand keeps growing for nutrition-forward, multi-textural products, and the latest addition to the bar aisle at Target keeps pace.
Functional snack and beverage brand Ready announced the launch of its Ready Protein Bars at Target stores nationwide and online.
“Launching our Ready Bars nationwide at Target is a big moment for our brand because it puts us right where we belong, in consumers’ daily routines and fueling their everyday effort,” said Pat Cavanaugh, founder and CEO of Ready. “Target has built a reputation for making better-for-you products more accessible without sacrificing experience, and that aligns perfectly with how we think about nutrition.”
Shoppers can now snag 5-count boxes of the bars in four flavors: Chocolate Peanut Butter, Chocolate Chip, Dark Chocolate Coconut Almond and Dark Chocolate Sea Salt. Designed with everyday activity in mind, the bars offer functional health attributes, such as 15 grams of protein, 7 grams of fiber and 6 grams of whole grains.
“We focus on developing products that taste great first and deliver real functional benefits,” Cavanaugh continued. “This launch makes it easier than ever for more people to discover Ready as part of their daily routine.”
This Target launch extends Ready’s distribution further, following its previously announced national retail partnership with The Vitamin Shoppe.
