LOS ANGELES — Mexico City-based Grupo Bimbo held the ninth edition of the Bimbo Global Race, which reached its goal of donating more than 3 million slices of bread.
The event, held across 80 countries in both physical and virtual formats, saw more than 300,000 registered runners, making it one of the largest charity races in the world.
“We are very grateful to the people who have registered for the physical race and the virtual format, donating their bit of flour so that together we can help feed those who need it most,” said Alberto Levy, VP of global marketing at Grupo Bimbo. “For every runner who registers for the physical race, Grupo Bimbo will donate 20 slices of bread, and for every runner who registers for the virtual format, two slices will be donated. Through this joint effort, we will donate more than 3 million slices to food banks.”
In the US, runners were able to participate in either a 5K or 10K race in Los Angeles or virtually. Sarah Czuprynski and Nicholas Spector, winners of the US 10K race, have the opportunity to run in the host city next year, which will be announced soon.
The 2023 Bimbo Global Race winners traveled to this year’s host city, Bogota, Colombia.