“Alejandro has built a results-driven career, with solid commercial and operational experience and a proven track record of driving growth in iconic consumer brands,” said Daniel Servitje, executive chair of Grupo Bimbo. “He shares the company’s culture and philosophy, with a long-term vision and exceptional leadership. Over the past four years, he has been key in accelerating innovation, expanding the Barcel brand to many countries and establishing manufacturing operations on different continents. The board of directors and I are confident he will do an excellent job as CEO and has our full support to do so.”

Bas has also occupied the role of CEO of Grupo LALA in Mexico, VP at C&S Wholesale Grocers and CEO of Acosta Sales and Marketing in the US. He currently serves as president of Barcel Global and is a member of the executive committee.

“I’m deeply grateful for this opportunity and the trust placed in the team to lead this extraordinary company,” Bas said. “I embrace this challenge with a firm commitment to continue strengthening a solid strategy, nourishing a better world. We will continue driving growth through powerful brands with enormous potential, reaching every corner of the world, with a constant focus on our associates, clients and consumers. Always with the philosophy of building a sustainable, highly productive and deeply humane company.”