PASADENA, CA — Spring has officially sprung, and Nature’s Bakery is making the most of the season with a nationwide campaign to support families with convenient spring break snacking options.
“Spring break represents a special time for families to reconnect and create lasting memories,” said Hanna Teklu, senior marketing communications director at Nature’s Bakery. “Whether you’re pitching a tent under the stars or exploring a local museum, Nature’s Bakery is committed to being a wholesome snack companion for families seeking both convenience and value.”
As part of the campaign, Nature’s Bakery is partnering with select KOA campgrounds in Asheville, NC, and Portland, OR, to supply families with complimentary soft-baked snacks during their time outdoors.
For non-travelers, Nature’s Bakery is also sponsoring free Family Flow yoga classes at partner studios Salveo Yoga in St. Louis and Gratitude Yoga in Chicago. Participating families will receive a soft-baked snack stock-up courtesy of the brand.
Additionally, more than 20,000 Nature’s Bakery snacks will be distributed this spring break for a limited time at select zoos and museums in Reno, NV, and San Diego, including:
- 500 bars for spring break camp attendees at the Discovery Museum in Reno, NV
- 5,000 bars distributed to the Chicago Children’s Museum
- 5,000 bars sent for San Diego Children’s Museum guests
- 7,500 bars for the Spring Fest Event at the Brookfield Zoo
The campaign furthers the Mars, Inc. brand’s commitment to supporting families. Last year, Nature’s Bakery assisted families with a back-to-school initiative through a partnership with Olympic gymnast Shawn Johnson East.
