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Nature Valley expands soft-baked lineup

Nature Valley expands soft-baked lineup
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGE FROM NATURE VALLEY
BY: Lily Cota

Lily Cota

MINNEAPOLIS — Nature Valley is introducing two new oat bar varieties to its portfolio inspired by nostalgic snacks and treats:

  • Nature Valley Soft Baked PB&J Bar: A soft-baked on-the-go bar that reimagines the classic peanut butter and jelly sandwich in a convenient format. Available in two flavors: Peanut Butter and Strawberry, and Peanut Butter and Grape.
  • Nature Valley Kids Soft Baked Bar: Designed for lunchboxes and after-school activities, Nature Valley Kids Soft Baked Bars pair indulgent flavors with 5 grams of protein per serving. Available in Peanut Butter Brownie, Chocolate Chip Cookie and S’mores.

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The General Mills brand isn’t a stranger to nostalgic product releases. At the end of 2025, in celebration of the final season of Netflix’s Stranger Things series, Nature Valley turned back the clock with the re-launch of its 1980s Peanut Butter Boppers.

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