KANSAS CITY, MO — Multivac Fritsch, a global provider of complete production lines for commercial bakery operations, announced the addition of baking industry veteran Jeff Dearduff to its regional sales team.

As regional sales manager for the central US, Dearduff will be responsible for sales and installation of Fritsch sheeting and laminating lines, an area in which he has extensive experience as a bakery operation executive.


A 43-year industry veteran who has worked for such commercial baking companies as East Balt, Aspire Bakeries (formerly Aryzta) and Gold Standard Baking, Dearduff’s expertise includes project development and management, engineering, operations, and corporate leadership.

His experience fits the company’s strategy of developing trusted advisors with solid baking industry experience rather than those focused primarily on sales.


These skills will also allow Dearduff to become a cross-functional advisor for all Multivac Fritsch solutions. In addition to focusing on Fritsch sheeting and laminating, he will also identify opportunities where bakers can benefit from Multivac packaging solutions.

“We are excited to bring someone with Jeff’s experience and background to the team,” said Matt Zielsdorf, director of sales, bakery division for Multivac Fritsch.


Since Fritsch and Multivac merged in 2019, the company has experienced year-over-year growth, providing an opportunity to add a third regional sales manager to the group.

“It’s an honor to welcome another trusted advisor who can offer real solutions to our customer base and the industry,” Zielsdorf said.

Dearduff joins Dave Hipenbecker, regional sales manager for the eastern US, and Ralf Hartfiel, West Coast regional sales manager.

“I’m excited to join the Fritsch sales team and proud to be part of the Multivac family,” Dearduff said. “I look for my lengthy career in the baking industry and my experience operating Fritsch solutions in the past to provide immediate value to our new and existing customers. This is a dynamic company with a multitude of solutions to support any baker’s passion for dough.”

Attendees at the International Baking Industry Exposition (IBIE), to be held Sept. 18-21 in Las Vegas, can stop by the Multivac Fritsch IBIE Booth #301W to congratulate Dearduff and learn more about his experience and new role.