INDIANAPOLIS — Winners of the 2025 Most Innovative New Product Awards were announced at the Sweets & Snacks Expo, hosted by the National Confectioners Association.
The awards recognize excellence in 12 categories, showcasing the broad range of innovative products across the candy and snack industries.
“The Most Innovative New Product Awards are a celebration of the creativity and ingenuity that keep people coming back to the candy and snack aisles,” said John Downs, president and CEO of the National Confectioners Association. “Consumers turn to confectionery and snack products to add a little sweet or salty touch to special occasions and everyday moments. This year’s winners are outstanding examples of the ways in which the confectionery and snack industries are delivering products to meet consumers where they want to be met.”
The 2025 awards saw a record-breaking number of product submissions, totaling more than 400 across a variety of categories.
Molly Bz, a gourmet cookie company based in Soldotna, AK, and founded by Molly Blakeley, received the Baked Goods award for its Trashy Gourmet Shortbread Cookies with Mini Strawberry Boba.
Learn more about the baking company in Season 15 of Commercial Baking’s Troubleshooting Innovation podcast.
