SAUSALITO, CA — Patagonia Provisions, the food and beverage division of Patagonia, has acquired Moonshot, a Planet Forward brand.
This acquisition ends the 20-year hiatus Patagonia has taken from acquiring brands. The addition of Moonshot was made as part of Patagonia’s strategy to invest in businesses and products that align with the company’s mission to save Earth.
“Moonshot has achieved impressive growth by producing and selling delicious and nutritious crackers with a materially improved carbon footprint compared to industry standard practices,” said ,” said Paul Lightfoot, general manager of Patagonia Provisions. “Moonshot’s values and mission are strongly aligned with Patagonia Provisions, which made it easy to warmly welcome their people onto our team.”
Moonshot was founded as the first climate-friendly snack brand with a goal of reducing climate crisis through responsible food supply chains. The main ingredient, wheat, is sourced from regenerative and organic practices and traceable to the farm and field. The brand designed a micro supply chain, with its wheat farmers, miller and manufacturer all within 100 miles of each other, equaling a lower carbon footprint.
“I founded Moonshot with the vision of using the power of food to help tackle climate change,” shares Julia Collins, founder of Moonshot. “By joining Patagonia Provisions, who recently made Earth their only shareholder, Moonshot now belongs to the planet. I cannot imagine a more spectacular path forward for our mission, our team and our Climatarian community.”
