Mondelez snack brand CaPao is first to tout Upcycled Food Certification on packaging

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Mondelez snack brand CaPao is first to tout Upcycled Food Certification on packaging

27 Oct 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

CHICAGO — CaPao, a mission-based brand created by Mondelez International’s SnackFutures innovation and venture hub, today announced the launch of its new Quinoa Squares. The product is one of the first on the market to carry the Upcycled Food Association‘s (UFA) Upcycled Certified mark on its packaging.

This new addition to the CaPao portfolio combines upcycled cacao fruit with oats and puffed quinoa into portable snack squares that come in three flavors: Coconut Oat, Ginger Berry and Almond Orange.

“CaPao’s mission is to upcycle as much cacaofruit as we can. It’s been really exciting to create new products like Quinoa Squares that use the pulp in different ways to deliver satisfying snacks with unique flavors to consumers while also doing good for the planet, and improving the livelihoods of cacao fruit farmers,” said Shannon Neumann, association director of SnackFutures. “Being able to communicate the mark on-pack is important to us because it’s an opportunity to continue educating people on what upcycled means, why it matters, and how they can be part of reducing food waste and creating a snacking world that is good for people, kind to the planet and deliciously fun.”

60% of people want to buy more upcycled food products, and that's because 95% want to do their part to reduce food waste.

According to the UFA, 60% of people want to buy more upcycled food products, and that’s because 95% want to do their part to reduce food waste. Additionally, more than 50% of consumers had increased intent to buy Upcycled Certified foods when the mark was on packaging (Source: Mattson), already ranking better than other product certifications on the market. The mark puts the power in the consumer’s hands to reduce global food loss.

“It’s really exciting to be at the forefront of creating mindful snacks that consumers are increasingly looking for,” Neumann said. “We are fortunate to have partners such as Cabosse Naturals that provide us with the cacaofruit pulp and the Upcycled Food Association that is committed to advancing the mission of consumer-centric solutions to food waste.”

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