EAST HANOVER, NJ — Mondelez International, producer of RITZ crackers, OREO cookies and Chips Ahoy! cookies, announced a new partnership with Inter Miami CF to invite consumers to spend sporting moments together.
As the soccer club’s official snacking partner, Mondelez brands will utilize partnership assets such as player appearances, tickets and resources to amplify the voices of local businesses to Southern Florida and beyond.
“We’re thrilled to kick off our partnership with Inter Miami CF, joining forces with a dynamic team to create unforgettable experiences and celebrate the energy of this incredible community,” said Tanya Berman, senior VP of biscuits at Mondelez International. “For decades, Mondelez products have been at the heart of family gatherings and game day traditions. Through this partnership, we’re excited to welcome in a new generation of soccer and snack fans while making a real difference in how they experience their game days.”
The partnership will highlight the culture of Miami and provide consumers with exclusive opportunities and experiences all season long.
“Through this partnership, we're excited to welcome in a new generation of soccer and snack fans while making a real difference in how they experience their game days.” — Tanya Berman | senior VP of biscuits | Mondelez International
The RITZ brand will kick off the collaboration by teaming up with Upright City FC, a non-profit organization that hosts soccer programs to connect members of the local community. RITZ will also support participants and their families by inviting them to experience Inter Miami matches.
“At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience,” said Euan Warren, VP of partnerships for Inter Miami CF. “Teaming up with Mondelez allows us to bring moments of joy both on and off the pitch. Together, we’re creating opportunities for fans to connect, celebrate and make lasting memories with their favorite snacks and favorite team.”
Mondelez’s RITZ brand will also make its first Big Game debut this year with a 30-second ad-spot.
