MAASTRICHT, NL— Nutrition, health and beauty solutions provider dsm-firmenich announced Milky Maple as its flavor of the year for 2025.
The mix of creamy milk with the rich, natural sweetness of maple offers a sense of calm and contentment with a wide range of applications.
“As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavors that offer a taste of familiarity, balance and connection,” said Maurizio Clementi, EVP of taste, texture and health at dsm-firmenich. “Milky Maple delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence.”
A longtime North American staple, maple is expanding its presence worldwide and transcending geographic and cultural boundaries. Since early 2019, dsm-firmenich’s trend analysts have observed maple gain popularity as a versatile ingredient across Europe and Asia.
“Maple is evolving from a regional favorite to a global flavor phenomenon,” said Jeffrey Schmoyer, VP of human insights at dsm-firmenich. “Its ability to offer a feeling of coziness and its versatility has driven its momentum across diverse cultures and cuisines.”