NEW YORK — Masa Chips, a brand under Ancient Crunch Inc., will hit store shelves at Sprouts Farmers Markets nationwide starting this October.

“Partnering with Sprouts allows us to reach a wider audience of shoppers who care about clean ingredients, bold flavor and snacks they can actually feel good about eating,” said Seth Goldstein, co-founder of Ancient Crunch.

Masa Chips are made with traditional corn tortillas and cooked in beef tallow. They’re also made free from seed oils, pesticides and artificial ingredients.

The tortilla chip line currently features five flavors: Original, Blue, Lime, Cobanero and Churro. As part of this retail expansion, the brand is debuting a new Hatch Chile variety only available at Sprouts.