Mary’s Gone Crackers expands, celebrates 20th anniversary

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Mary’s Gone Crackers expands, celebrates 20th anniversary

21 Nov 2024

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

RENO, NV — In addition to Mary’s Gone Crackers celebrating its 20th anniversary, the company also announced its Super Seed Everything flavor is now available at Costco locations nationwide. For the first time, consumers can purchase Mary’s Gone Crackers in exclusive 18-ounce family-sized packs.

This expansion into Costco marks the cracker company’s return to the wholesale giant. The additional distribution will allow the brand to compete more directly in the premium snack category, offering consumers an accessible better-for-you option featuring high-quality and plant-based ingredients.

“Our return to Costco offers a better alternative for shoppers seeking authentic, artisanal-crafted, nutritious, clean-ingredient snacks,” said Michael Finete, CEO of Mary’s Gone Crackers. “As more consumers become aware of the importance of knowing what’s in their food, our Super Seed Everything crackers offer the perfect blend of great taste and healthy ingredients from sustainable farms. This family-size pack is ideal for households seeking value and looking for a better option in the snack aisle, especially as we head into the holiday season. This option, exclusively available at Costco, promises to bring family and friends together around a product they can really feel good about sharing.”

“There are more exciting changes to come as we continue to innovate and expand our product offerings to meet the needs of today’s health-conscious consumers looking for better options.” — Michael Finete | CEO | Mary’s Gone Crackers

With the holiday season approaching, the new family-sized format offers consumers a variety of flavor pairings, including dips, spreads and cheeses.

As Mary’s Gone Crackers celebrates its vicennial anniversary, the brand has grown to be one of the largest organic and gluten-free cracker companies in the US. Every offering in the product portfolio is certified organic, Kosher, gluten-free and non-GMO. The crackers are available in both specialty and mainstream grocery stores across North America.

The cracker company is also dedicated to sustainability, a rising trend among CPG brands. Mary’s Gone Crackers sources its ingredients consciously and operates a nut-free facility.

“We are proud to have reached this incredible milestone of 20 years in business, and this is just the beginning,” Finete said. “In the last year alone, we’ve made significant steps towards increased production, improved taste and consistency and, most recently, new packaging. There are more exciting changes to come as we continue to innovate and expand our product offerings to meet the needs of today’s health-conscious consumers looking for better options.”

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