Mars teams up with Milk Bar's Christina Tosi for limited M&M’S cookie drop

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Mars teams up with Milk Bar’s Christina Tosi for limited M&M’S cookie drop

29 Mar 2022

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

NEWARK, NJ — To celebrate the anticipated release of its M&M’S Crunchy Cookie, the iconic Mars candy brand is partnering with one of America’s most beloved cookie creators, Milk Bar founder Christina Tosi, to release a 100-count limited drop of cookies hand-baked by Tosi.

Inspired by the new M&M’S Crunchy Cookie innovation from Mars, the limited run M&M’S x Christina Tosi Crunchy Cookie features a vanilla cookie base studded with M&M’S Crunchy Cookie candies in the center, surrounded by none other than mini, crispy chocolate chip cookies.

“Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat,” said Christina Tosi, founder and CEO of Milk Bar. “The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie crunchy cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.”

"Celebrating the new M&M'S Crunchy Cookie flavor with a one-time-only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to experience something unlike anything we've done before." — Allison Miazga-Bedrick | senior brand director | Mars Wrigley

Beginning today, fans can scan the QR code on M&M’S Crunchy Cookie packs or visit MMS.com to sign up to be notified when the limited run of M&M’S x Christina Tosi Crunchy Cookies drop. The brand will announce when the drop goes live via social media and by emailing those who opted into notifications. The window to claim a cookie will only be open for a limited time and will be based on a first come, first served basis.

To further support the M&M’S purpose, which promises to use the power of fun to include everyone, with a goal of increasing the sense of belonging for 10 million people around the world by 2025, M&M’S will donate $10,000 on behalf of the M&M’S x Christina Tosi partnership to support the students of Food and Finance High School, New York City’s only culinary-focused public high school, via the Food Education Fund, a non-profit organization that leverages experiential learning to prepare and empower culinary arts students to continue their education and cultivate sustainable careers.

“M&M’S and Mars have long been committed to creating all kinds of colorful fun,” said Allison Miazga-Bedrick, senior brand director at Mars Wrigley. “Celebrating the new M&M’S Crunchy Cookie flavor with a one-time-only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to experience something unlike anything we’ve done before.”

M&M’S Crunchy Cookie flavor features a great-tasting crunchy center, covered in delicious milk chocolate, all wrapped in a colorful candy shell. The product is available nationwide and on MMS.com in Single (1.35-oz.), Share (2.83-oz.) and Sharing Stand Up Pouch (7.4-oz.) sizes. Prices range from $0.89 to $3.49.

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