Mark McNeil announced as CEO of Rise Baking

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Mark McNeil announced as CEO of Rise Baking

27 Jan 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

MINNEAPOLIS — Rise Baking Co. is now under new leadership with Mark McNeil stepping in as CEO of the baking company.

This appointment comes at a key time for the company, which is co-owned by Platinum Equity and Butterfly Equity as of 2024.

“We believe Mark is exactly the kind of leader who can help accelerate Rise’s next chapter,” said Nathan Eldridge, managing director at Platinum Equity. “His experience scaling large, complex food businesses, combined with his focus on people, operational excellence and customer partnerships, aligns perfectly with our ambition to expand Rise both organically and through strategic M&A. We are thrilled to welcome him.”

He succeeds Brian Zellmer, who is stepping back from the role after five years.

“It’s been the honor of my career to lead Rise Baking,” Zellmer said. “I’m incredibly proud of what our team has accomplished, and I have full confidence in the team as Mark and the company enter its next chapter of growth.”

McNeil joins the company from Shearer’s Foods, where he served as CEO of the private label and co-manufacturer of assorted salty snacks, cookies and crackers.

“I am honored to join Rise at such an exciting time,” McNeil said. “The company has built an exceptional reputation for quality, innovation and service. Brian and the Rise team have created a powerful platform with tremendous momentum. I look forward to working with our talented employees, customers and new partners at Platinum Equity and Butterfly to unlock the next phase of growth.”

He brings with him a wealth of leadership experience spanning retail, foodservice and manufacturing. With a strong background in the c-suite, McNeil is well positioned to support Rise Baking’s future growth.

“Rise has established a powerful foundation built on product excellence, operational sophistication and deep customer trust,” said Vishal Patel, partner at Butterfly Equity. “Mark’s track record in driving growth and strengthening organizational capability makes him an exceptional choice to lead the company forward. We look forward to partnering closely with him as Rise continues to scale and innovate.”

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