NEW YORK — Magic Spoon, known for its high-protein, low-carb cereals and granola, is venturing out of the box with a new foray into the breakfast sphere: Protein Pastries.
The protein-packed toaster pastries are soft-baked and drizzled with frosting. Each serving contains 11 grams of protein, 6 grams of fiber and only 3 grams of sugar. This new product also features no synthetic dye and 80% less sugar.
“Consumers love nostalgic classics but increasingly expect better nutrition than those products have traditionally offered,” said Gabi Lewis, co-founder and CEO of Magic Spoon. “At Magic Spoon, we’ve shown that fun and function don’t have to be mutually exclusive. These launches give consumers the flavors they grew up loving — now built for the way they eat today.”
The breakfast treats can be found in three nostalgic flavors — Frosted Strawberry, Cinnamon Brown Sugar and S’mores — in 4-count boxes for an SRP of $9.99 at major retailers nationwide, including Walmart, Target, Walmart, Albertsons, Kroger, Publix, Whole Foods Market, Sprouts, Costco, CVS, and select convenience stores.
