LOS ANGELES — In celebration of Pride Month and to unite its community of supporters, Lexington Bakes (LXB) partnered with So.Gay, a top LGBTQ+ media brand, to launch a limited-edition Cocoa Crunch Chilled Oat Bar.
The new product launch marks the third variety in LXB’s Chilled Oat Bars, which were inspired by the flavors of traditional British flapjacks.
The Cocoa Crunch Chilled Oat Bar puts a chocolate-forward twist on LXB’s Maple Brown Butter flavor and features TCHO Super Cocoa Powder and a sprinkle of Fleur de Sel de Camargue. The new bar boasts 5 grams of protein and 4 grams of fiber.
“The strength of our community resides in our visibility,” said Lex Evan, founder and CEO of LXB. “It’s more important than ever for Queer brands to show up and support our movement through bold acts of awareness, community, and joy. This partnership with So.Gay is a sweet reminder that pride is about coming together to celebrate our progress, our power, and our presence in everyday life.”
Partnering with the media company will provide consumers with opportunities to support Queer-owned businesses.
“So.Gay and LXB show the power of two rapidly growing queer-owned brands partnering together to serve our community with an innovative product offering and sparking excitement,” said Alex Hughes, founder and CEO of So.Gay.
The Cocoa Crunch Chilled Oat Bar will be available exclusively on LXB’s website for a limited time.
